One of the most valuable customer programs is the Google Search Program. The starting point of 50% of your visits comes from search. When a visit is initiated from Google we are able to extract the search term that the visitor used before clicking on your website. This valuable information enables us to know precisely what the visitor was looking to find on your website. Knowing what was on the top of the visitors mind enables us further more to create a personalized and relevant experience for our visitor.
Let us imagine that the search term was "blue chair". Instead of showing chairs in multiple colors other than blue we can then show our potentiel customer all our offerings matching the search term - blue chairs or related products that goes well with blue chairs. This not only enhances the user experience of our website, it also increases the conversion rates dramatically.
If you already have identified or are able to identify the visitor you can also trigger off-website actions like sending an email with blue chairs. If your business is B2B you could even trigger a call from your sales department or support department.
We can provide you with the technology out of the box. The starting point is the blueprint:
and how you can make best use of it, is entirely dependent on your business. We can guide you in the right direction and have the Google Search Program accelerate your sales processes or customer care.
28 October 2010
28 October 2010
28 October 2010
28 October 2010
28 October 2010
28 October 2010
We are dedicated consultants and developers specialized in CRM and online marketing. Our business aim is to provide your business with the best advice and software tools that enable you to engage with your customers in the most effective and personalized way possible.